Marketing Strategy

Time and money are important primary factors of success in the business industry. A marketing strategy helps owners to define a brand so that they don't spend loads of productivity time marketing a product to the wrong people.

Marketing Plans

Marketing plan,a written document that outlines your company's marketing and promotion strategy,communicates your marketing objectives and describes how you will accomplish each of those objectives.

Market Research

Market research helps to discover new markets for the products and maintaining the existing markets. It informs the organization about the changes in tastes and preferences of the consumers from time to time. This is very helpful for the producers to adjust the production accordingly.

Segmentation

In cases where mass-marketing is expensive and ineffective,  a well designed market segmentation study helps to identify groups of people who are "most likely" to purchase a particular product or service.

Positioning

Positioning is concerned with the perception customers hold regarding a product or company. It's where an organization's product or service fits into the marketplace. It helps to get customers think about a product or service in a certain way compared to its competitors.

Pricing

Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs. The price of an item is clearly an important determinant of the value of sales made. Prices set too low may mean the company is missing out on additional profits. Attempts to raise an initially low priced product to a higher price may be met by customer resistance.

Branding

An organization's brand identity drives the company as a whole by providing a framework through which the members of the organization can establish a memorable, active relationship with consumers. When a company brands itself successfully, people remember that organization and what it stands for, and they come to know exactly what to expect from interacting with its members or using its products.

Distribution

Physical distribution is pivotal in marketing. It is physical distribution that confers place-utility and time-utility to a product by making it available to the user at the right place and at the right time thereby it maximizes the chance to sell the product and strengthen the company's competitive position.

Advertising

Creation of awareness is the primary objective of advertisements. Advertising also ensures that the sales of the business increase. Reputation gained and maintained due to advertising helps out the business throughout the life time.

Product Launch

A product launch is as importance as the product itself. Once a product is developed, effectively product launch becomes the critical step to its success. An improved product launch process results in faster time-to-market and time-to-profit.

Sales Strategy

A well-planned sales strategy will help the business achieve its growth potential. Sales stategy helps companies know who the primary target for their service is by gender, location, education level etc .It helps to target and penetrate the most promising and profitable markets and sectors.

Franchising

Being one of the popular business expansion systems in the world today, Franchising offers a shared liability, and thus minimizes the business risk.

Relationship Strategy

The main goal of a customer relationship management strategy is to seek solutions that would deliver better service for the customer; at the same, time minimizing costs. The strategy must work for the customer, the employee and the whole organization as well.

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